Sears is popping after saying it will sell appliances on Amazon

Sears is popping after saying it will sell appliances on Amazon

Sears and Amazon finally strike a deal.

However, in a statement, Charlie Kindel, director of the Alexa Smart Home at Amazon, indicated Alexa-enabled Kenmore washing machines could be next.

Kenmore smart air conditioners that are integrated with Alexa are available on Amazon now, and more products are on the way, the company said.

According to the Amazon product description, the air conditioner features a Smart AC app that lets consumers connect their smartphones to turn the AC on and off, change the temperature, set schedules and control modes and fan speeds.

Sears Holdings Corp's shares soared as much as 24 percent after the struggling retailer said it would sell its Kenmore home appliances on Amazon.com and integrate the brand's smart gadgets with the online giant's Alexa digital assistant.

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Linking its smart appliances with Alexa may also raise the company's visibility. The distribution on Amazon.com is planned to be expanded to the full line of Kenmore home appliances in all USA market segments, with Kenmore, Sears Home Services, and Innovel Solutions providing white-glove service for delivery, installation and extended product protection for a full range of home appliances. It will expand the distribution to include all Kenmore home appliances.

Sears shares jumped almost 20% after the news, marking perhaps a glimmer of hope for the one-time appliance giant.

Footwear maker Nike Inc also said last month it would start selling a limited product assortment directly on Amazon, rather than through third-party and unlicensed dealers. And by 1995, 25% of the major appliances sold in the U.S. were Kenmore.

When Amazon users search for appliances, Kenmore branded products will be among the top brands featured.

CEO Eddie Lampert said the company's brand will benefit from reaching a wider group of customers.

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