Google reportedly building ad-blocker into Chrome

Google reportedly building ad-blocker into Chrome

In the report, the WSJ says that "according to people familiar with the company's plans" Google is looking to build an ad-blocker into both the mobile and desktop versions of Chrome which would block "bad" ads as defined by the Coalition for Better Ads.

The Interactive Advertising Bureau, an industry trade group of which Google is a member, has likened the cottage industry of ad-blocking companies to "highway robbery", "terrorists", and "inner city crack dealers" on various occasions.

Such a tool seems at odds with the company's primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report. By integrating their own ad blocker into their browser, they can work with sites to maintain the quality of ads deemed appropriate by the standardized guidelines, and edge out the competition (like AdBlock) that they pay in order to pass through AdBlock's filters. Since the Chrome now accounts for a large web-browsing globally, installing ad-blocker within it would mean more control to Google over ad-blocking.

Google experimented with generating income without showing display and banner ads on publisher sites in the United States.

More news: Trump says US-Russia relations may be at "all-time low"

In the industry, they call that a "win-win". You can read it here. In this case, site owners may need to ensure all of their ads meet the set standards.

If Google were to go with a single-ad-blocking feature rather than something that blocks all the ads on a website, it could prove to be a successful compromise between all-ads and no-ads.

Chrome already blocks window-spawning pop-up ads, but the move to block even more ads would still be a counter-intuitive one. This would give Google control over the ad-blocking market, the ad industry as a whole, and even over its competitors, which offer numerous "unacceptable ad" formats the coalition is targeting.

Almost 25% of US internet users had an ad blocker in 2016, according to research firm eMarketer.

Related Articles

  • Global experts to study Syrian gas attack

    Investigators determined in the past that during Syria's civil war, sarin, chlorine and mustard gas were used. The Assad government used chlorine in the past, while ISIS terrorists attacked with sarin and mustard gas.

    Cleveland shooter Steve Stephens could be in MI , according to police

    In the video , Stephens said he snapped because of a woman, and then later claimed to have killed more than a dozen other people. They had no comment on the search in Philadelphia, other than to say every lead is being followed to find Stephens.
    Carmelo Anthony Believes Knicks Will Trade Him This Offseason

    Carmelo Anthony Believes Knicks Will Trade Him This Offseason

    Anthony said Wednesday after the final game of a disappointing Knicks season that he was "open" to be traded this summer . Perhaps no two issues demonstrate that contradictory nature than Phil's opinions on Carmelo Anthony and Derrick Rose .
  • Lawyers: Don't rush Arkansas executions decision

    Bruce Earl Ward and Don William Davis Jr. were scheduled to die Monday night in the first two of eight executions over 11 days. If court proceedings are pushed into May, Arkansas won't be able to carry out the executions with the drugs it has on hand.
    Real Madrid ace Gareth Bale ruled out Bayern Munich clash

    Real Madrid ace Gareth Bale ruled out Bayern Munich clash

    Real last kept a clean sheet against minnows Alaves on April 2 and have not looked solid at the back all season. Bayern has only managed two wins in 12 matches against Madrid at the Bernabeu.

    Coutinho: Always Remember Jackie Robinson On This Day

    As the first African-American to attempt a career in the major leagues, Jackie received taunts, hate letters, even death threats. Although, simultaneously, I had no trouble imagining a fleet-footed, determined Jackie Robinson stealing home in a cloud of dust.
  • 5 things to know about Tax Day: refunds are up, audits down

    5 things to know about Tax Day: refunds are up, audits down

    Trump was the first major-party nominee in four decades to not release his tax returns , saying it was because he was under audit. "I think all of us are happy that he heard us, just for one simple reason, it's the point of protests", Shockley said .

    Georgia Driver Demetrius Hollins Had Earlier 'Encounter' With Fired Cop

    Police Chief Butch Ayers said: "What I viewed on that video disturbed me, as it disturbed everyone that witnessed that video". The department fired McDonald Thursday after reviewing the footage, police said in an earlier press release.

    These Rangers Hab to learn how to win playoff games at Garden

    Only 4:05 in, Lundqvist broke his stick and was helpless as Petry set up in the right circle and scored to the stick side. But the playoffs are a different beast and the Rangers came within 17.3 seconds of taking a stranglehold on this series.
  • Bulls early surprise of playoffs after taking 2 at Boston

    CELTICS GUARD Isaiah Thomas said the days since his younger sister was killed in a auto crash have been the hardest of his life. But perhaps the most encouraging sign for the Bulls is that the Three Alphas played with chemistry and consistency in Game 2.
    Sunderland defender Jones out of hospital after match concussion

    Sunderland defender Jones out of hospital after match concussion

    It was he who kept the home side ticking even when they were in arrears and he was rewarded with a remarkable goal. We pushed, we tried hard but ultimately we just couldn't get a win. "We have to pick up more points to be safe".
    District attorney: New developments in slain jogger case

    District attorney: New developments in slain jogger case

    Vetrano, 30, was also out jogging when she vanished, though no solid connections were ever made between the two murders. Investigators found her body later that evening in a remote, wooded-area naked and partially burned.