How did no one suggest that it might not be great to appropriate the Black Lives Matter movement so crassly and with such little grace?
At the time the ad first starting making waves, a close Kardashian-Jenner source confirmed Kendall would not have done the ad had she known it would be controversial, saying, "Anything offensive is just not her".
"So it's an homage to the resistance and for the huge protests in the streets reminiscent of Black Lives Matter", Bennett's director character said to someone on the phone.
Meanwhile, Pepsi released an official statement following their move to take down Kendall's ad on Wednesday, April 5.
Meanwhile, Pepsi also pulled an advert featuring celebrity and model Kendall Jenner after it received intense backlash online for seeming to make light of the recent spate of protests in the US. "Right. Okay. Don't even show police?" "I know, it's cute, right?" she giggles.More news: Westbrook becomes 2nd player in NBA history to average a triple double
The mock behind-the-scenes sketch found Bennett on set of the ad, talking to someone on the phone and explaining the idea for Pepsi's ad.
One of the actors in the commercial told People most of the extras in the ad weren't even from the US, and had no idea about the significance of its message.
From @colorofchange: "The new @Pepsi ad stealing the imagery of @IeshiaEvans in Baton Rouge and exploiting the activism of Black women". They inexplicably erupt into cheers as if the sheer act of giving a cop a dose of high-fructose corn syrup is a major accomplishment.
Usually active in engaging with fans through social media, Kendall Jenner's posts are a week old, suggesting she may indeed be keeping a low profile hoping for a quick change in public perception.
She said: "I am thrilled to join the legendary roster of icons who have represented their generations and worked with Pepsi". "Clearly we missed the mark, and we apologise".