Case in point: when Apple get five tech writers in a room and get as close they ever do to apologising. The $3,999 Mac Pro will have eight CPU cores instead of six, and dual D800 GPUS instead of dual D500 GPUs.
At the moment, Apple has only words to reassure pro users, since the executives said that a completely redesigned Mac Pro and pro display are coming, but they won't arrive this year. They also noted that the new computer wouldn't be here until at least 2018.
Schiller admitted that they had previously designed their way into a corner in efforts to be bold and different at the time.
When Apple launched the Mac Pro in 2013, it was largely received positive reviews from press. Because of this, the internal cooling of the Mac Pro does not work well in this arrangement and long story short, they have to scrap the design. The Mac Pro is third on that list and only accounts for a single-digit percent of all Mac sales.More news: Heat wave sweeps 10 states; Delhi touches 38 degrees C
As part of these plans, Apple is working on new version of the Mac Pro, its most powerful desktop computer.
After endless campaigns by the likes of influencers like MKNHD and the entire Apple fan-base collective, there is finally some good news for those who have been waiting for an upgrade to the Mac Pro - it is happening. The company now needs to balance development of the new range with releasing it before customers look elsewhere.
And it represents the sort of influential, creative, technical users that Apple should want to impress and delight - and use as ambassadors for the rest of its products.
"Since the Mac Pro is a modular system, we are also doing a pro display", Schiller added.
"If we've had a pause in upgrades and updates, we're sorry for that - what happened with the Mac Pro - and we're going to come out with something great to replace it", Schiller said at an event attended by Buzzfeed. Although the new model will take a bit longer to complete, Schiller said, it will apparently be accompanied by an Apple-branded external display of an untold size and resolution - likely similar to the company's since discontinued Thunderbolt display, although more than likely more advanced in terms of specifications. The refreshes released today don't do anything to move the needle-seriously, where's USB-C?-but maybe someday Apple will release the machine of our dreams, with enough expansion slots and I/O ports to handle everything we throw at it. "The current Mac Pro, as we've said a few times, was constrained thermally and it restricted our ability to upgrade it".