Amazon Will Deliver Groceries to Your Car in 15 Minutes

The future of grocery shopping opened in what once was a sleepy Scandinavian neighborhood in Seattle this week and it looks very Amazonian. It is now restricted to the company's AmazonFresh Pickup locations in the SODO and Ballard neighborhoods in Seattle.

However, one equity research firm expects online groceries to be a key driver of accelerating online shopping activity in the years ahead, growing at two times the rate of overall USA e-commerce growth. The first of these stores is located just north of downtown, near Amazon's concentration of office buildings at the south end of Lake Union.

"We are always thinking about new ways to serve customers, but thinking is different than planning".

But when they open to the general public, they're to be exclusively for members of Amazon's $99-a-year Prime loyalty program.

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The widely anticipated roll out of Amazon's foray into the physical grocery market uses sensors to track shoppers' items so they can avoid the checkout process all together. For those who are torn about wanting to love the new Amazon books store while still supporting brick-and-mortar independent sellers, Amazon says they believe there's room for both. This new service, which has been launched in beta only for Amazon employees in Seattle, enables them to conveniently order groceries from the comfort of their homes.

Except that the company is reportedly having difficulties with the all-important payment system at its test store in Seattle. Customers will be able to order online or on mobile from thousands of items, including produce, meats, dairy and everyday essentials. In comparison, AmazonFresh, the company's long-standing grocery delivery service, costs $15 per month to join and includes a $10 charge for orders under $40.

Amazon Go is a single storefront amid the online retail giant's vast effort to reshape the grocery business and compete with the likes of Walmart.

Amazon is a name we all know and admire as it has made our lives so much easier on various levels.

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