Verizon pulled back into unlimited-data game

Verizon pulled back into unlimited-data game

Or better yet, Verizon Communications could have cut wireless plan prices by 20% each year, and revenue would still grow because of data consumption.

With Verizon Unlimited, Verizon joins the unlimited data war of 2017.

But T-Mobile's feisty CEO John Legere doesn't like being publicly shamed, so he took to Twitter to announce some changes to T-Mobile's ONE plan that should put the company back in front. Verizon only added 591,000 wireless subscribers in the fourth quarter, much less than T-Mobile.

Legere also announced that two lines on T-Mobile One now costs $100 rather than $120, but it's unclear if that is a temporary promotion or T-Mobile's new base pricing. This includes all taxes and fees, and compared to two lines on Verizon Unlimited, it's quite a bit cheaper than Big Red's price of $140 - not to mention all other fees that aren't included with that price.

This time, the cost is $80 a month for one line or $45 per line for four under a family plan, taxes and fees excluded.

More news: S Korean investigators to again summon Samsung Heir Jay Y Lee

Your move, Verizon. Your move.

All four major USA wireless carriers-AT&T, Verizon, T-Mobile, and Sprint-now each offer some version of an unlimited plan.

Verizon says it has upgraded its network to handle the expected surge in traffic from unlimited data users. Carriers are using them to undercut one another on price and poach customers from the competition.

"Verizon was sitting out there as the only one that didn't have an offering", Heger said. While Verizon will offer these phones without asking customers to give a down payment, they will require customers to pay off their new Verizon device in monthly installments.

The official reason: Verizon's "fundamental" desire for customers to have more choices, plus network upgrades that now "can manage all the activity customers undertake", explained division president Ronan Dunne. It has been trying to push longtime customers off its old unlimited plans, which it killed in 2012, with rate hikes. According to their press release, to "ensure a quality experience for all customers, after 22 GB of data usage on a line during any billing cycle we may prioritize usage behind other customers in the event of network congestion". And though the plan is "unlimited", the unlimited data might not always be at the same speed.

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